Aino

Sustainable fashion from the north. Aïno, a Finnish family business. Aino clothing is made by a family business founded in 1991 by Liisa Kotilainen and Vesa Poutiainen. The two Finns had worked in the fashion industry for most of their lives and after meeting at work, they combined their expertise to start producing their own line of clothing. As it turns out, Liisa's vibrant colours and detailed craftsmanship are a perfect match for Vesa's verve and business acumen. The result is a number of dazzling Aino collections featuring clothes with personality for satisfied customers around the world.

Sustainable fashion from the north. Aino, a Finnish family business. Aino clothes are made by a family business founded in 1991 by Liisa Kotilainen and Vesa Poutiainen. The two Finns had worked in the fashion industry for most of their lives and after meeting at work, they combined their expertise to start producing their own line of clothing. As it turns out, Liisa's vibrant colours and detailed craftsmanship are a perfect match for Vesa's verve and business acumen. The result is a number of dazzling Aino collections featuring clothes with personality for satisfied customers around the world.

Aino's values have not changed over the years and it is no wonder that many of Aino's retailers are also family businesses. We insist that our clothes are made by high-quality European companies. We are proud to promote sustainable development and make ecological clothing that is built to last - in line with the age-old Scandinavian design tradition. Aino, clothes from Finland.
Aino designs may be Scandinavian, but they are also Finnish. This means that every design, whether it is a garment or a pattern, has an underlying theme of everyday practicality.

In Finland, it is often dark and grey for months on end during our colourless winter. Therefore, Aino's clothing has a distinctive look and bright and cheerful colours and intriguing details. To summarise: Aino clothing is a European clothing brand that wants to bring fun and happiness into people's lives! Aino's stylish clothing brings beauty and added value to women's daily lives. The design, drape and colour of our designs are intended to enhance the unique personalities of our customers. The Finnish name Aino can be traced back to our country's ancient folk tale, the Kalevala. The Aino of this national epic is an inspiration for all our work, as she is an independent and self-confident young woman who turns heads with her beauty. To this day, it is a common name in Finland and has great personal meaning for Aino's chief designer Liisa, as it is the name given to both her mother and her daughter.

Aino is a Finnish company that calls Helsinki home, but it also proudly identifies itself as Scandinavian and European. Each of our garments is designed in Finland and produced by a select group of highly responsible European partners. Our high standards have earned us the right to use the prestigious Design from Finland label. The Design from Finland label communicates to our customers that our products are of Finnish origin. It is also a sign of our deep commitment to the design and production of high quality locally sourced products - a cornerstone of our business ethos. For companies working in the clothing industry, one of the most important things we can do when it comes to environmental sustainability is to make sure that our clothes both withstand wear and tear and stay looking good for a long time. That is why Aino invests in top quality fabrics and strong workmanship. We make clothes that last a lifetime. We have chosen the name Aino to represent our company because it expresses our beloved Finnish roots.